Field Notes came to fruition when designer Aaron Draplin could not find a memo book that fit his needs. Draplin prides himself on driving across the country “junking” and looking for inspiration. Along his travels he would come across old farmers memo books. These books were the core contents of farmer’s pockets throughout the 20th century. They contained information, tools, tips and advertisements. Others contained blank pages to keep daily notes, calculations and thoughts. The books became accurate representations of the lives of their owners and now are a tangible representation of American history. Check out an archive of these original books here.
Draplin recognized that this piece of American culture no longer existed. His solution was Field Notes. In 2007 he produced the first batch of simple and well-designed utilitarian memo books, and I guess you can say the rest is history. They came at the perfect time. Consumers began looking for something that was real and began to appreciate quality, craft and detail-orientated goods.
The books come in a three pack and sell for under ten bucks and last year Field Notes almost sold half a million of them. Field Notes has even started making limited edition runs of certain designs, collaborates with countless brands and now offers a subscription service that will replenish their customers stock. The brand continues to grow and is even potentially setting up international distribution. They offer something tangible, something real and something that is just….
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