Airline Visual Identity, 1945-1975 captures the golden age of commercial aviation through an astounding collection of over 400 posters and images from various airlines of the time. The book depicts a certain optimism through the vibrant colors and designs. The many vivid posters encapsulate a sense of discovery that was still present in this age of air travel, before it became a hassle. These are the times of short security lines, keeping your shoes on and passing flight time by chain smoking cigarettes.
Author Matthias C. Hühne is also the owner of the book's publishing company, Callisto. The project started during one of his trips to Paris, where he was mesmerized by a vintage Air France poster from the 1950s. The book covers a period of time that was vastly significant not only for the air travel industry but also the advertising and design worlds. At four-hundred dollars its quite an investment, but for a rich collection of rare posters with endless design inspiration it is worth it to many.
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