The trench coat is a staple in the modern wardrobe; however, many people forget its origin. During WWI as trench warfare grew rapidly the standard issue heavy weight jackets and wool coats did not prove adequate for life in the trenches. It was more suitable to have a lightweight, durable and waterproof coat. In the late 19th century both Burberry and Aquascutum developed fabrics that met these specifications. The officers who could afford it began outfitting themselves with the updated versions, today known as the trench coat. This only worked because officers had the ability to purchase their own clothing from independent tailors and manufacturers. As a result, brands such as Burberry and Aquascutum could market their product to a new and larger audience.
The design of a trench coat is clean and timeless. During the war, the jacket also had much more utility than one would assume. The colors were simple and blended in well with the trenches, items could be attached to the d-rings and the large pockets were a good solution for storing maps. Unlike many garments from the era, the production and popularity of the garment did not end with the war. Many of the veterans kept the coats and their daily use brought them into style.
Today people associate the trench coat with practicality, style and timelessness. From a great history came a great product.
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