In the summer of 1964, a youth tribe by the name Miyuki-zoku, was the first Japanese to adopt elements of the Ivy League Look. The group derives its name from storefront loitering on Miyuki Street, which was located in the upscale Ginza shopping neighborhood. The crew was mostly made up nearly 700 teens, made up of both males and females. Given that the majority of Miyuki-zoku were students, they would arrive in the Ginza wearing school uniforms and have to change into their trendy duds in cramped cafe bathrooms, stuffing their uniforms into brown paper bags.
The crew was devoted to representing American collegiate style and their outfits consisted of button-down oxford shirts, high-water khaki or white trousers, penny loafers, and a three-button suit jacket. With slim-fitted clothes and perfectly parted hair, this style was something Japan had never seen before.
Although Japanese teens had been looking west to America since 1945 for style inspiration, the Miyuki-zoku did not get their motivation from Ivy League students direct style in America. Instead, the crew found the Ivy look from a magazine called Heibon Punch, whose editorial mission was to tell kids how to dress.
Authorities and parents were hardly thrilled with the Miyuki-zoku and their American style. After the war, Japanese authorities generally viewed all Western youth fashion as a delinquent subculture. Despite dressing relatively conservative compared to other gangs, the Miyuki-zoku were still labeled as wrongdoers.
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