Coca Cola officially began marketing in France in 1950. These photographs from the LIFE Magazine archives depict some of the first marketing and sales runs done in Paris. From these pictures it doesn't seem like the Coke taste sat very well with Parisians, at least not initially.
Coke has been unofficially available in France since 1919, and got its first official vendor in 1939. However, it wasn't until after the second World War that the American company saw it fit to begin their first official marketing campaign in the country.
Salesmen drove around in these awesome distribution trucks giving marketing material to bars and restaurants as well as samples to whoever would try the mysterious syrup. Coca Cola's reception didn't seem too positive, with many of the photos showing people making ugly faces, pouring and even spitting out the drink. Maybe it's an acquired taste.
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